PICTO, New York's Premier Fine Art Photography Lab
Case Study: Building Success for Picto New York – A Partnership with Intelligent Brand Extension
When Picto, the renowned French professional photographic lab, sought to expand its global footprint, New York City was the natural choice. As a global hub for art, photography, and luxury brands, NYC offered the perfect environment for Picto's high-quality services. However, establishing a presence in this competitive market required expert guidance and strategic planning. Intelligent Brand Extension (IBE), led by Edouard Beaslay, stepped in to transform Picto’s ambitions into reality.
Why Did IBE Step In?
Founded in 1950, Picto had built a legacy as the leading professional photographic lab in France, serving iconic photographers and luxury brands. In 2015, as part of its international growth strategy, Picto decided to open a subsidiary in New York City.
To ensure a seamless transition into the U.S. market, Picto required a partner who could navigate legal complexities, develop a robust business plan, and implement strategies for long-term growth. IBE was the ideal partner, bringing the expertise needed to set up and scale the business effectively.
What Did IBE Do?
IBE’s involvement began with laying a solid foundation for Picto New York. From addressing legal requirements to building an operational framework, IBE undertook a comprehensive role in the company’s establishment and growth. Key contributions included:
Establishing the Business
Defined the appropriate company structure and prepared all legal documents, including shareholding agreements.
Registered the business in New York State.
Opened corporate bank accounts and secured office space.
Strategic Planning
Developed a detailed business plan to drive growth.
Identified and prioritized business opportunities in the competitive NYC market.
Operational Leadership
Recruited and built a team of skilled employees.
Managed daily operations to ensure strategic goals were implemented effectively.
Directed efforts to maintain economic viability and profitability as the business grew.
Ongoing Management
Assumed the role of CEO, overseeing the company’s strategic direction and financial performance.
Fostered a collaborative and innovative team culture to support growth.
What Was the Result?
In just eight years, Picto New York has become a recognized leader in the NYC market. The business has grown into a multi-million-dollar operation with 10 employees and offices in Brooklyn, offering specialized fine art services to photographers, galleries, and luxury brands.
IBE’s leadership as CEO ensured the company's success, from its inception to its current stature. By directing strategic decisions, managing financials, and building a strong team, IBE has positioned Picto New York for continued growth and expansion in the years to come.
The success of Picto New York is a testament to the power of strategic planning, expert management, and a clear vision for growth. Through its partnership with IBE, Picto has not only expanded internationally but also reinforced its reputation as a premier provider of fine art photographic services. Under IBE’s leadership, the company is poised to achieve even greater milestones in the future.