We specialize in developing and safeguarding your brand to unlock its true potential and elevate your company's value.
Maximizing & Protecting Brand Value
Our uniquely complimentary capabilities bridge intellectual property and business strategy, and marketing, with a seamless connection between strategic vision, analytical precision, and expertise in intellectual property valuation and protection. Maximizing value is at the core of everything we do. By leveraging our complementary capabilities, we ensure your brand not only grows but is safeguarded for lasting success.
Whether refining a brand, expanding it into new markets, or safeguarding the related intellectual property, we provide a uniquely comprehensive approach. With a focus on wine and spirits, photography, and luxury industries, we deliver results that protect your potential and maximize your value.
Our Advisory Services
Our Advisory Services guide you through every stage of brand and business development, from diagnosing challenges and crafting tailored strategies to defining actionable plans and overseeing seamless implementation. Whether you’re refining an existing brand or building one from the ground up, we deliver expert insights and hands-on support to ensure your goals are met with precision and purpose.
Business & Marketing Strategy
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Business & Marketing Strategic Plans
We design comprehensive strategic plans that align your business objectives with effective marketing initiatives, ensuring a clear path to sustainable growth and market success.
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Brand Strategy
Our brand strategy services define your unique positioning, voice, and identity to create a compelling brand that resonates with your target audience and stands out in the marketplace.
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Implementation Plans
We translate strategic visions into actionable steps, providing detailed implementation plans to ensure smooth execution and measurable results.
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Acting Marketing Director
We step in as your Acting Marketing Director, delivering expert leadership to manage campaigns, drive marketing initiatives, and optimize team performance during critical transitions or periods of growth.
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Acting CEO
With our Acting CEO services, we provide interim executive leadership to guide your business through pivotal moments, offering strategic decision-making and visionary direction to achieve your long-term goals.
Intellectual Property & Legal Counsel
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IP Strategy
We craft robust intellectual property strategies to protect your brand assets, ensuring they remain secure and continue to drive value for your business.
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Legal Advice: Negotiations & Contracts
Our legal expertise supports you in navigating complex negotiations and drafting contracts, safeguarding your interests and fostering successful partnerships.
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Acting General Counsel
As your Acting General Counsel, we provide on-demand legal leadership, managing risk, compliance, and legal operations to support your business's evolving needs.
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Acting Board Membership
With Acting Board Membership services, we bring strategic insight and governance expertise to your leadership team, helping to shape decisions that maximize growth and long-term success.
About Us
At the heart of our business is a commitment to helping brands thrive, grow, and achieve their full potential. What sets us apart is our seamless integration of business strategy with analytical precision, and intellectual property strategy aimed at creating a robust portfolio. This unique combination allows us to offer a truly holistic approach to brand development and protection, ensuring that every aspect of your business is aligned for maximum value.
Led by CEO Edouard Beaslay and President Tatiana J. Whytelord, our team combines decades of experience in premium and luxury industries with a shared vision of innovation and excellence. Whether you’re a premium wine or spirits producer, an innovative photographer, or a luxury brand visionary, we deliver tailored strategies and insights that empower your success.
From one-time projects to ongoing partnerships, we don’t just help you achieve your goals—we redefine what success means for your brand. We are your partner in unlocking potential and protecting your brand’s future.
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Tatiana J. Whytelord - President
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Edouard Beaslay - CEO
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Tatiana J. Whytelord is a highly skilled M&A, Intellectual Property and Branding lawyer with over 30 years experience gained working at and representing top tier law firms and multinational companies in Canada, USA, France, Monaco, Mexico, UK and Australia.
Tatiana has advised on IP portfolios and strategies, brand extension programs, sponsorship alignments and global partnerships, joint ventures, mergers and acquisitions for many luxury and niche brand groups including LVMH, Gucci, Prada, BMW, Perrier-Jouet, Mumm and Courvoisier. She has worked closely with many celebrities and iconic brands in the music and entertainment/film industries.
She has a Bachelors of Law from the University of Montreal, a Masters in European Law from Sorbonne University in Paris, and a Masters in Corporate Tax Law from Harvard University.
Tatiana is a member of various bar associations and law societies across North America and Europe. She is also a prominent and active member of organisations such as the International Trademark Association, the Anti-Counterfeiting Coalition and the Brands Council of Europe and the United States.
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With over 30 years of experience in premium and luxury consumer goods, Edouard Beaslay is a globally recognized expert in brand building and strategic marketing. His career is marked by a proven track record of delivering exceptional results for both global industry giants and smaller, family-owned enterprises across Europe, Asia, Australia, and the Americas.
As the Global Marketing Director of Diplomatico Rum, Edouard played a transformative role, doubling the brand’s size and contributing to its landmark $775 million acquisition by Brown-Forman. His leadership extends to other renowned brands, including Martell and Courvoisier Cognac, Mumm and Perrier-Jouët Champagne, and Jacob’s Creek and Campo Viejo wines, driving double-digit growth through innovative campaigns and data-driven strategies.
In addition to his corporate success, Edouard has excelled as CEO, leading New York-based companies Intelligent Brand Extension and Picto NY, where he applies his expertise to the photography and consulting industries, and consistently delivers exceptional results. Throughout his career, he has managed multimillion-dollar budgets, high-performing international teams, and complex brand portfolios for industry leaders such as Pernod Ricard, Allied Domecq, and Seagram.
Fluent in French, English, and Spanish, Edouard brings a global perspective and a forward-thinking approach to every endeavor, empowering brands to thrive in competitive markets. An alumnus of Indiana University’s Kelley School of Business (MBA ’87) and INSEAD (’91), Edouard combines strategic vision, creativity, and operational excellence to shape the future of premium and luxury brands worldwide.
Case Studies
Our work speaks for itself. Explore how we’ve helped brands and companies unlock their potential, overcome challenges, and achieve exceptional results. Each case study dives into the pivotal moments when we stepped in, what we did, and how we delivered transformative outcomes.
When Picto, the renowned French professional photographic lab, sought to expand its global footprint, New York City was the natural choice. However, establishing a presence in this competitive market required expert guidance and strategic planning. Intelligent Brand Extension (IBE), led by Edouard Beaslay, stepped in to transform Picto’s ambitions into reality.